Retail Sales in China
The Chinese economy recorded an average growth rate of 7.0% in retail sales over the decade to 2024, below East & South Asia's average of 6.8%. In 2024, China's retail sales growth was 3.5%.
China Retail Chart
Note: This chart displays Retail Sales (ann. var. %) for China from 2024 to 2018.
Source: Macrobond.
China Retail Data
2020 | 2021 | 2022 | 2023 | 2024 | |
---|---|---|---|---|---|
Retail Sales (ann. var. %) | -4.8 | 12.5 | -0.2 | 7.2 | 3.5 |
Economic activity disappoints in July
Latest reading: Industrial production grew 5.7% year on year in July (June: +6.8% yoy). July's result marked the worst reading since November 2024 and was below market expectations, with output curbed by high temperatures and heavy rains. Meanwhile, retail sales growth slowed to 3.7% year on year, down from 4.8% in June and also undershooting market expectations. Sales moderated across categories, suggesting a fading boost from the government’s trade-in program. In addition, fixed-asset investment grew 1.6% year-on-year in January–July 2025, falling short of the 2.7% increase expected by markets and slowing from the 2.8% pace recorded in the first half of the year. Finally, housing indicators such as home prices, housing sales and floor space under construction remained in contraction, showing that the property sector has yet to turn a corner despite repeated government support measures.
Panelist insight: On investment and the July activity data more broadly, Nomura analysts said: “Investment in sectors with excess capacity appears to have contracted more sharply, underscoring the adverse impact of the anti-involution campaign on the economy, which is already feeling the pain of a worsening housing slump, payback from the front-loading of exports and durable goods sales, and the new austerity measures. The broad-based weakness in the July data increases the conviction in our call for a notable slowdown in H2.”
How should you choose a forecaster if some are too optimistic while others are too pessimistic? FocusEconomics collects Chinese retail projections for the next ten years from a panel of 11 analysts at the leading national, regional and global forecast institutions. These projections are then validated by our in-house team of economists and data analysts and averaged to provide one Consensus Forecast you can rely on for each indicator. By averaging all forecasts, upside and downside forecasting errors tend to cancel each other out, leading to the most reliable retail forecast available for Chinese retail.
Download one of our sample reports to visualize what a Consensus Forecast is and see our Chinese retail projections.
Want to get access to the full dataset of Chinese retail forecasts? Send an email to info@focus-economics.com.
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