City skyline in China

China Retail

China Retail

Retail Sales in China

The Chinese economy recorded an average growth rate of 7.0% in retail sales over the decade to 2024, below East & South Asia's average of 6.8%. In 2024, China's retail sales growth was 3.5%.

China Retail Chart

Note: This chart displays Retail Sales (ann. var. %) for China from 2024 to 2018.
Source: Macrobond.

China Retail Data

2020 2021 2022 2023 2024
Retail Sales (ann. var. %) -4.8 12.5 -0.2 7.2 3.5

Economic activity disappoints in August

Latest reading: Industrial output expanded by 5.2% in August compared with a year earlier, moderating from July’s 5.7% and coming in below market forecasts. It was the weakest pace of growth since August 2024, as momentum in manufacturing and utilities output cooled. Retail sales advanced 3.4% in August from a year earlier, down from July’s 3.7% and below the anticipated 3.8%. This marked the weakest growth since November 2024, as the lift provided by the consumer trade-in initiative faded across multiple industries. In addition, fixed-asset investment rose by 0.5% year-on-year in January–August, much less than market expectations and compared to a 1.6% increase in the first seven months. Finally, housing indicators such as home prices, housing sales and floor space under construction remained in contraction, showing that the property sector has yet to turn a corner despite repeated government support measures.

Panelist insight: On the implications of the data, Nomura analysts said: “The activity data […] are broadly in line with our forecasts for demand shocks in H2 and limited support to the real economy from the ongoing stock rally. While we see some upside risk to our cautious Q3 GDP growth forecast of 4.0% (versus the official reading of 5.2% for Q2), due to the faster growth in the financial sector, we believe consensus GDP forecasts may need to be revised down following today’s release.”

Consensus Forecasts and Projections for the next ten years

How should you choose a forecaster if some are too optimistic while others are too pessimistic? FocusEconomics collects Chinese retail projections for the next ten years from a panel of 10 analysts at the leading national, regional and global forecast institutions. These projections are then validated by our in-house team of economists and data analysts and averaged to provide one Consensus Forecast you can rely on for each indicator. By averaging all forecasts, upside and downside forecasting errors tend to cancel each other out, leading to the most reliable retail forecast available for Chinese retail.

Download one of our sample reports to visualize what a Consensus Forecast is and see our Chinese retail projections.

Want to get access to the full dataset of Chinese retail forecasts? Send an email to info@focus-economics.com.

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