Korea Consumer Confidence April 2016


Korea: Election results lift consumer sentiment in April

April 29, 2016

Confidence among Korean consumers improved for the second consecutive month in April and likely reflected consumers’ more positive mood, following the results of the 13 April parliamentary elections. The Composite Consumer Sentiment Index (CCSI) published by the Bank of Korea (BoK) rose to 101 points in April from 100 points in March and represented a four-month high. As a result, the typically-volatile index rose slightly above the 100-point threshold, which separates optimists from pessimists.

According to the Central Bank, 2,200 households were surveyed between 12 and 20 April and the positive result in April likely reflected households’ mood following the 13 parliamentary elections, in which the ruling conservative Saenuri Party of President Park Geun-hye failed to secure a majority in the National Assembly. Voters’ dissatisfaction with the current government and their consequent punishment at the ballot box suggests that the expected political change will bring better times to the economy. Therefore, looking at the survey details, consumers’ assessment of the country’s current and future economic conditions improved. Moreover, households’ opinions regarding their own financial prospects were notably more positive. Finally, their prospects regarding employment and future purchases improved over the previous month.

FocusEconomics Consensus Forecast panelists expect private consumption to expand 2.4% in 2016, which is unchanged from last month’s forecast. For 2017, the panel sees private consumption growth accelerating to 2.5%.

Author:, Senior Economist

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Korea Consumer Confidence Chart

Korea Consumer Confidence April 2016

Note: Composite Consumer Sentiment Index (CCSI). An index value above 100 indicates that optimistic respondents outnumber pessimistic respondents.
Source: Bank of Korea (BoK).

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